beauty tools

Sedu Pro Ionic Ceramic Tourmaline Hair Straightener (1 1/2", 110-120V)

Winner of Editor's Choice for best flat iron in many beauty and fashion websites and magazines. Preferred by top hairstylists around the world, and rated the best by over 80% of flat iron users, this classic model from Sedu has had a reputation for its patented ultra-smooth ceramic plates that guarantee smooth straightening motion without pulling or breaking hair. Sedu Flat Iron lets you straighten, smooth and tame frizz hair for long lasting result. Include 2-year extended warranty.

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                  sedu emmy fashion         sedu hair straightner
Sedu flat irons were a huge hit backstage at 2009's Emmy Awards. Several celebrities including Geena Davis, Kathy Griffin, Jennifer Love Hewitt, Annette Benning, Debra Messing, Stockard Channing, Candice Bergen, Lisa Kudrow, Kyra Sedgwick, Jaime Pressly, Megan Mullally and Jane Kaczmarek received Sedu Flat Irons.

Sedu was also a popular item backstage at the 2006 Fashion Rocks Week, a NYC star-studded week that celebrates the best in both the fashion and music industries. Backstage guests included Christina Aguliera, Beyonce, Bon Jovi, Jamie Foxx, Faith Hill, Tim McGraw, The Black Eyed Peas, Jay-Z and Kanye West; as well as other top performing artists.

Tips for Straightening, Curling, and Flipping